This month marks a year since I’ve been out on my own……and
it has been a crazy, fun, busy, stressful, anxiety-inducing, mentally
stimulating, incredible year. I have gotten to do some really fun things with
the clients I work with. So I thought I’d take a minute to list them all out. Not
only to answer the question I get from friends of “what do you even do” but
also for myself to help me remember and just get it all down on paper. So here
goes.
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Paid Search (SEM, Google AdWords, Bing, Yahoo) –
National
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Multi-Market Super Bowl Ad
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Multi-Market Home Page Take Overs
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Pandora buy
-
Managed a complete website redesign project (B2B
/ Transportation Category)
-
NPR
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Online Display – Retargeting (multi-market
across the Country)
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Online Display – Site Specific, Contextual,
Behavioral (multi-market across the Country)
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Online Display – International planning (Soon to
be executed!!!)
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Online Display – IP-Specific Targeted campaign
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Paid Facebook Ads
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Outdoor – Standard Bulletins
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Outdoor – Transit Advertising
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Outdoor – Downtown / High Pedestrian Digital
(investigated)
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Spot TV – Multi-Market buys
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Print – Major dailies & Community Weeklies
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E-mail Marketing & Content direction
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Google Analytics implementation & tracking
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Managed a complete website build-out &
content writing (locally-based small business)
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Board member for our local Children’s Theatre
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Proposal writing
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Collateral development directing
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Competitive analyses
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Market deep dives for market insights/media
placements
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Video testimonial project management &
scripting & producing
What’s fun about this is it’s for clients of all sizes. I
work with a few that do the multi-market, larger buys and some that are small
local startups.
I enjoy the flexibility and getting out in the community more. What a great experience. One I'll never regret - no matter where it leads.
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